How to Cancel Luma AI Subscription

Whether you’re done experimenting or just pausing until you need AI video again, canceling your Luma AI Dream Machine subscription takes under a minute. This guide covers the exact steps for web and iOS, explains what happens to your credits and generated content afterward, and flags the one timing issue that catches most people off guard.

• An active Luma AI account with a paid subscription (Plus, Unlimited, or Enterprise)
• Access to dream-machine.lumalabs.ai in a browser, or the Dream Machine iOS app
• Any videos you want to keep — download them before canceling if you plan to delete your account afterward

Open dream-machine.lumalabs.ai and click your profile picture icon in the bottom-left corner. This opens your account menu where subscription management lives. On iOS, tap your profile picture in the same bottom-left position after opening the Dream Machine app.

In the menu that opens, navigate to the Subscription tab. It sits just below your username. This is where Luma shows your current plan, billing cycle, and plan options.

On web: click View Plans to proceed to the plan selection screen.
On iOS: tap the lightning icon labeled Change Plan to see your options.

On the plan selection screen, select Change plan to Free. This is how Luma cancels your paid subscription — there is no separate “cancel” button; downgrading to Free is the cancellation action.

Important: According to Luma’s official help article, canceling your subscription will immediately remove access to your remaining credits. If you have unused credits you want to burn through first, use them before hitting confirm.

Luma will prompt you to confirm the downgrade. Read the confirmation screen carefully — it will tell you exactly when your current plan ends and what you’ll lose. Once confirmed, your subscription is canceled and you’re on the Free tier going forward. You’ll still have access to your account and all previously generated videos.

After canceling, your generated videos remain in your account — you don’t lose them just by downgrading. However, if you ever decide to delete your account entirely, that action is permanent and unrecoverable. Luma’s documentation explicitly states that account deletion removes all videos, prompts, credits, and plan details with no ability to restore them.

So: cancel the subscription now, download anything important, and only delete the account if you’re completely done with Luma.

If you run into issues using the in-app flow, Luma’s terms allow cancellation by contacting their support team directly. Email support@lumalabs.ai or submit a ticket via the link at the top of their help site. This is also the route to take if you have an unused subscription and want to request a refund.

Note: Luma’s help article specifically mentions that refund eligibility depends on which Luma service you subscribed to, so check the terms for your specific plan before assuming a refund is available.

This is the part most people don’t think to check. According to Luma’s official licensing documentation, commercial usage rights for content generated on Plus, Unlimited, or Enterprise plans are permanently vested in those assets — they don’t disappear when you cancel or downgrade.

Practically, that means:

• Videos you made on a paid plan can still be used in ads, client work, and social campaigns after you cancel — as long as you have the downloaded files
• New videos generated after downgrading will follow Free plan rules: personal use only, watermarked, no commercial license
• Content created on Free or Lite plans never gains commercial rights, even if you later upgrade and then cancel