Persado

AI that uses customer motivation to generate language that supercharges marketing conversion rates.

Category:

Marketing & Advertising

Pricing:

Paid

Automation

Business Intelligence

Generate Enterprise-Grade Marketing Language That Converts with Motivation AI

Persado is the best AI tool for Content Creation, leveraging a unique Generative AI engine to craft marketing messages that drive action. As the best AI Copywriting platform for the enterprise, Persado addresses a fundamental problem: generic marketing copy often fails because it doesn’t connect with the customer’s core motivations. Persado solves this by moving beyond simple text generation. Its proprietary Motivation AI analyzes and generates language based on a deep understanding of emotional drivers, ensuring that every subject line, headline, and call-to-action is mathematically proven to be the most likely to convert. The main goal of the Persado platform is to take the guesswork out of creative and empower marketers to use data-driven language to achieve significant lifts in engagement and revenue.

Persado is an enterprise SaaS platform that requires no special hardware or software installation, as it integrates directly into existing marketing clouds like Salesforce, Adobe, and Braze. This makes it incredibly easy to use within established workflows.

While the technology is powerful, training is streamlined; marketers can generate and launch high-performing content with minimal onboarding, supported by Persado’s strategic team. The platform’s intelligence is fueled by a massive, proprietary database of marketing language performance across industries, containing over a decade of curated results.

All client data is handled with enterprise-grade security and is fully compliant with global privacy standards. Persado is built for massive scalability, serving the world’s largest brands across all their digital channels. It is inherently future-proof, as its language model continuously learns and evolves with every new campaign, ensuring sustained peak performance.

"We believe Persado’s technology is a powerful tool that can help us better connect with our customers and drive stronger results for our business."

- JPMorgan Chase & Co.

"We are now able to generate, in a very agile way, subject lines that outperform our human-generated ones."

- Richard Fullerton, Head of CRM, Marks & Spencer

Key Features:

Motivation AI Language Generation: Creates marketing copy based on a structured model of 15 emotional and motivational drivers.
Predictive Performance Analytics: Scores and predicts the conversion uplift of content before it's even sent, eliminating guesswork.
Emotional Language Database: Leverages a proprietary, decade-strong database of over 1 billion customer interactions to inform language selection.
Automated Content Experimentation: Continuously runs language experiments at scale to identify the best-performing messages.
Cross-Channel Content Personalization: Generates consistent, high-performing language for email, web, SMS, social media, and more.
Seamless Marketing Cloud Integration: Natively connects with platforms like Salesforce, Adobe, and Braze for easy workflow adoption.

Why Use Persado?

Increase Conversions and Revenue: Consistently generate language that is mathematically proven to drive customer action and lift sales.
Generate Content at Scale: Instantly produce a vast range of on-brand, high-performing copy variations for any campaign.
Eliminate Creative Guesswork: Replace subjective opinions with data-driven predictions about which words will perform best.
Deepen Customer Understanding: Gain unparalleled insights into the emotional drivers that truly motivate your audience to engage.
Boost Marketing Productivity: Free up creative and marketing teams to focus on strategy by automating content generation and testing.

FAQ

What is Persado?

Persado is an enterprise Generative AI platform that creates high-performing marketing content. It uses a specialized AI, called Motivation AI, and a vast database of language performance to generate the precise words that will motivate a customer to engage and convert.

What makes Persado different from Jasper or other GenAI writers?

While general-purpose AI writers like Jasper create a wide variety of content, Persado is specifically built for marketing performance. Instead of just generating creative text, Persado uses its Motivation AI to predict and select the exact language with the highest likelihood of conversion, based on a structured model of emotional drivers and a decade of performance data.

Is Persado free or paid?

Persado is a paid enterprise-level platform. It is designed for large B2C brands and does not offer a free or standard freemium plan. Pricing is customized based on the needs and scale of the enterprise.

Is Persado offering integrations?

Yes, Persado offers deep, seamless integrations with major marketing clouds and customer engagement platforms, including Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, Oracle, and many other enterprise systems.

How is Persado handling privacy?

Persado is committed to enterprise-grade security and data privacy. The platform is SOC 2 Type II certified and complies with global privacy regulations like GDPR and CCPA, ensuring all client and customer data is handled with the highest level of protection.